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Published on August 5, 2024

Mi Corazon : An Interview with a Chef Passionate About Local Cuisine and Mexican Flavors

Portrait and Story Featured Restaurant

Since 2014, the Aliments du Québec au menu program has brought together restaurants that prioritize local ingredients and showcase Québec producers. In celebration of the program’s 10th anniversary, dive into captivating stories from restaurateurs and savor the local gourmandise that drives them.

[4th profile]

Mi Corazon, meaning “my heart” in Spanish, is much more than a street food truck traveling across different regions of Québec. It is also a small agri-food business that embodies the passion of owner-chef Rafael Martinez for flavorful vegan cuisine inspired by his Mexican roots. Each dish and value-added product, lovingly prepared in their production kitchen in Montréal’s Plateau-Mont-Royal neighborhood, highlights carefully selected local ingredients. Discover Rafael’s world and explore the gourmet projects that make Mi Corazon a true invitation to enjoy homemade delights.

Tell us about your passion for cooking and your first steps in the restaurant industry.

My passion for cooking comes from my mother, Sylvie, a true epicurean. She filled my memory with incredible culinary experiences. Some of my fondest moments are when we would go together to forage for wild mushrooms and other plants in the forest.

My first experience in the restaurant industry dates back to 1996, working as a dishwasher in a medieval-themed restaurant in Québec City. While training in culinary arts at the École Hôtelière de la Capitale, I worked as a cook in a pastry and catering business in Sainte-Foy. After completing my studies, I continued as a kitchen assistant in another restaurant, eventually becoming executive chef.

In search of new adventures, I became the chef for the crew of the sailboat Sedna IV, which took part in the documentary 1000 Days for the Planet. Upon returning to Québec, I worked in Montréal as a pastry chef in a private club, then as a chef at the Montréal Botanical Garden, all while slowly bringing the Mi Corazon Food Truck project to life.

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When and how was the food truck born? Tell us about the experience it offers and its philosophy today.

Since my father is from Mexico, I often traveled there to reconnect with the culinary culture, and I have wonderful memories of my grandmother’s cooking. What I love most about Mexico is visiting the markets, because that’s where you find the best food. I’m particularly fascinated by the variety of fresh and dried chilies, and it’s impossible not to salivate at the sight of tacos with huitlacoche (a type of fungus that grows on corn).

When I was working on the sailboat, I spent a lot of time in Central America, doing the grocery shopping for about twenty people. I loved the street food surrounding the markets. At the time, this concept was gaining popularity in Montréal. That’s when the idea of a food truck started to take shape in my mind. Besides being a chef, I wanted to experience human connection and serve a diverse range of people. The project officially came to life on paper with two friends, Rami Chahwan and Antoine Fournier. In 2015, we purchased a former service truck that had belonged to the city of Québec and began the transformation project. Five months later, we held our first event at the Nuit d’Alexandraplatz market in the Mile-Ex neighborhood of Montréal.

As for the name “Mi Corazon,” it embodies the essence of what I want to offer through my cooking and the way I work. I cook with heart, and every product is crafted with love. And let’s be honest—if you think of the song “Pepito Mi Corazon,” how can you not find it irresistibly charming? (laughs while humming the tune)

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What particularly motivates you about working in the restaurant industry?

When customers at a festival come to my food truck six times in three days.

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How did the adventure of your agri-food business, Les Aliments Mi Corazon, begin?

The adventure began quite unexpectedly. In 2019, four years after launching our food truck, I was making my own vegan cretons. A woman—whose name I unfortunately can’t remember—tried them. Although initially skeptical, she was won over by the flavor and encouraged me to commercialize them. Following her advice, I reached out to Les Fermes Lufa. After discovering the product, they placed my first order, and that’s how Les Aliments Mi Corazon was born.

Since then, we have developed a complete range of vegan products made with local ingredients in our workshop on Montréal’s Plateau-Mont-Royal. Today, our hot sauces, salsas, ketchups, mustards, condiments, and spreads are available in 200 points of sale across Québec. Our most recent partnership with Avril Supermarché is a source of great pride for us.

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Can you name a few examples of products that you are particularly fond of among your creations?

The vegan cretons—the product that started it all—remains our most popular item. In fact, we won a Grand Prix DUX in 2024 in the “Value-Added Food Products” category for our vegan cretons.

As for the product that deserves to be discovered the most, although I also think of the sambal oelek and the chipotle-marinated green beans, I would say our vegan Bloody Caesar mix for its unique nature—we are the only ones making this mix in Québec.

My personal favorite is the chipotle-marinated asparagus, which allows people to enjoy Québec asparagus year-round. Finally, I would highlight the Kimchup as a product I am particularly proud of. This kimchi ketchup offers a deeper, more complex flavor thanks to fermentation, while also bringing out a spicier side.

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What benefits do you see in supporting local producers by using Québec ingredients in your cooking?

It’s important for us to support producers from the regions surrounding Montréal. Montérégie and Lanaudière are well represented on our plates. Buying local means supporting our economy, minimizing environmental impact through a short supply chain, building friendships with producers, and ensuring impeccable freshness.

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What challenges do you encounter when using exclusively—or primarily—Québec products in your cooking?

Since our food truck operates only in the summer, sourcing local vegetables is quite easy during that time. On the Les Aliments Mi Corazon side of the business, to use Québec products year-round, we rely on several preservation methods, such as lacto-fermentation, dehydration, freezing, and pickling. In 2023, we launched a line of Québec-marinated vegetables (asparagus, green beans, onions, zucchini, jalapeño), all prepared in our production facility on the Plateau Mont-Royal and available year-round.

So yes, it’s a challenge, but when you can enjoy a Québec asparagus in the middle of January, it’s definitely worth the effort, isn’t it?

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A Québec food that you could never do without—and why?

That’s a tough question. Spontaneously, I’d say hot peppers! We use hundreds of kilos every year—they add that essential little kick to our dishes. Lacto-fermented garlic flowers are also a must in our kitchen, bringing a unique and flavorful touch. And of course, how could I not mention asparagus, the first vegetables that herald spring in Québec? They are simply irresistible.

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A Québec food that, in your opinion, deserves to be more appreciated?

Radishes, without a doubt! I’d like to use them more in my picklings, and I’m considering including them in my line of marinated products. They’re a beautiful, crisp, and refreshing vegetable that can easily be enjoyed as an appetizer, just like pickles.

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What is your favorite dish (in life and/or on your menu)?

I’d say that on our food truck menu, it’s without a doubt the Korean BBQ burrito, our top seller. It’s so flavorful! Outside of the food truck, I have a soft spot for classic spaghetti, a true comfort dish. And then there’s my mother’s couscous, a real family treasure. As for dessert, I can’t resist churros with their perfect crispiness and irresistible sweetness. Honestly, there are so many delicious things—it’s really hard to choose!

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What are your plans for the future?

We have two projects that we’re trying to develop further. First, our Bière Truck, a rental service for events where we serve draft beer from Québec microbreweries (Québec microbreweries are rarely represented at large festivals).

Our other project is “Mi Bicicleta,” a food bike. We’d like to deploy it more often in Montréal’s parks, but unfortunately, a lack of staff often holds us back. This project is a real dream for us, as it embodies our vision of being as eco-responsible as possible. It’s a 4-foot-wide electric cargo bike that weighs a ton, and it allows us to engage with people in an innovative way—though doing so legally is quite a challenge. It’s like a mobile hot-dog stand, complete with hot water for handwashing to comply with MAPAQ regulations. By the way, they loved our initiative! We had the chance to bring it once to the Osheaga Festival in Montréal, where we served 500 gourmet vegan hot dogs per day. It was an incredible experience, and we hope to do it more often in the future!

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Savour Quebec in every moment!

Discover the full list of restaurants that have received the Aliments du Québec au menu recognition by highlighting local products in their kitchens. There’s something for every taste and every occasion, all across the province!

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