“On certifie que c’est d’ici”: A campaign to make local food easier to identify

An advertising campaign for winter 2026

In a context where the range of products is vast and decisions are made quickly at the grocery store, this campaign aims to reinforce a habit that many consumers already have: spotting local products at a glance. Whether for fresh or processed foods—and even in categories where origin may be less obvious—the message is straightforward: there is a simple way to find your way.
 

The campaign adopts an accessible tone with a touch of humour, portraying everyday situations where uncertainty can arise… until the yellow logo clears things up. It’s an effective way to capture attention while making the message easy to understand and remember.

“Aliments du Québec aims to simplify the act of choosing local products, with the confidence that they are verified. This campaign highlights our reliability as a trusted reference and positions the yellow logo as an essential cue for buying local,” said Isabelle Roy, President and CEO of Aliments du Québec.

The campaign also emphasizes the reliability of Aliments du Québec’s verification process through a clear and unequivocal message: “We certify it’s from here.” Behind this promise is a rigorous approach, where each product is evaluated against precise, transparent, and reliable criteria. This work allows consumers to make quick, confident choices simply by spotting the yellow logo.

Leading by example

In this campaign, products bearing the Aliments du Québec logos are showcased to provide concrete examples for consumers. A wide variety of foods available in Québec are featured: chicken, cheese, and lettuce, as well as processed products such as sauces and dressings, iced coffee, and jam. This diversity highlights the richness of the local offer and shows that choosing local is possible across a wide range of categories.

A campaign that stands out

Deployed on television and digital platforms, the campaign is complemented by a public contest and a media campaign in the Montréal metro and online, designed to drive engagement and support its educational mission. Participants will have the chance to win a $1,000 grocery gift card by completing a short, five-question interactive quiz.

The campaign will also be visible at point of sale, with promotional blades in campaign colours displayed in more than 800 stores across the province.

Finally, the message will appear in print in culinary magazines throughout the year.

Through “We certify it’s from here,” Aliments du Québec continues its commitment to making local products easier to identify and to promoting the foods that showcase the richness of our territory.