Beer Ambrée Amère

In Saint-Félicien, where the Ashuapmushuan River winds its way through the heart of the Jeannois landscape, a microbrewery cultivates much more than barley. It cultivates a legacy. Founded in 2007 by Louis Hébert and Marie-Ève Séguin, La Chouape was born from a project nurtured with patience: three years of preparation, training, and apprenticeships in Europe before returning to Lac-Saint-Jean to bring a deeply rooted vision to life. Today, that vision lives on, as the business was taken over in 2022 by Louis's brother, François-Daniel, ensuring the continuity of this family legacy.

Its name pays tribute to the river that runs through the municipality, but its identity reaches even further back in time. La Chouape carries on the tradition of a family of master grain growers established in the region since 1881. Today, it is the sixth generation that operates the Hébert farm. This direct connection to the land is more than a symbol — it concretely shapes every beer brewed on site.