Founded by a Québec entrepreneur, VIF offers protein bars specially designed for athletes who seek products that are healthy, effective, and great-tasting. In a market where consumers are looking for...
Founded by a Québec entrepreneur, VIF offers protein bars specially designed for athletes who seek products that are healthy, effective, and great-tasting. In a market where consumers are looking for performance, simplicity, and transparency, the new VIF protein bars arrive as a long-awaited answer. Conceived by Luce Morin, developed by sports nutritionist Marianne Côté, and produced in Laval, these bars stand out from the very first glance. Crafted with a short list of simple ingredients, they focus on what athletes truly want: high-quality protein, well-balanced carbohydrates, and ingredients that support energy without weighing down digestion. Knowing that choosing sports nutrition products can often feel overwhelming — and recognizing that you already value high-quality products — we thought of you as the perfect person to discover this delicious new addition to the market. The VIF Date Caramel Protein Bar was created to balance performance and indulgence, by prioritizing high-quality ingredients . Made with oats and naturally sweetened date caramel, it offers a soft, satisfying texture and a comforting flavor. Easy to carry and enjoyable to eat, it fits just as well before or after training, or throughout an active day. True to the VIF philosophy, its recipe focuses on wholesome, effective, and flavorful ingredients to fuel the body—without shortcuts
